I’m not gonna lie: I wrote this post just so I could use that picture. A man who lives vicariously through himself? Who once had an awkward moment, just to see what it felt like?
Who doesn’t want to read an article about that guy?!
Unfortunately, after watching and re-watching commercials on YouTube for half an hour (you can tell this has been a really productive evening for me), I finally had to be honest with myself: the guy from the Dos Equis commercial really doesn’t have too much anything to do with mind-body-spirit science.
…But, luckily, alcohol does!
Wait, I love those Dos Equis commericals as much as the next guy – but why are we talking about alcohol?
Prayers and Apples is all about the mind-body-spirit connection, and few substances have as immediate (and immense) of an effect on all three areas as alcohol. Drinking affects what you think, what you remember and how you feel about what you think and remember. It knocks you out, gives you energy and makes you sick from bouncing back and forth between the two (or maybe that’s from the room spinning?). Drinking impairs your judgement, puts you in conflict with your own beliefs and often challenges your morals.
And then other times, it’s just really, really fun.
But either way, it’s a mind-body-spirit experience.


This is so interesting!!! Love the examples. Really I love anything that involves Dos Equis. But really, I must dedicate this blog to Tres Equis! http://www.youtube.com/watch?v=6WqfbMIPJSM
@ Jessica: LOL! I never saw that before! “…he has multiple parody twitter accounts” haha :)
This is the kind of information parents and friends need to have to share in conversation BEFORE everyone heads out. I appreciate knowing there is solid science behind this information rather than random “advice” .
@ Sharon: Agreed :) I think old-school advice is usually right – it’s just fun to see WHY :)
I don’t even know where to begin to comment on this. THIS IS AWESOME. And my life, junior year of college (there were a lot of creepy guys who turned magical at the bar). But conversely, I do recall a lot of nights in my early 20s where alcohol didn’t equal warm-and-fuzzy… More like drunk-and-angry. Could a negative valence explain endless drunken arguments with a significant other? I’m asking for my senior year self. She fought with her BF a whole lot.
That’s a really good question! All the stuff I was reading was primarily about memory and how things get ranked as important, so I didn’t get into the papers about mood + alcohol… but now I’m thinking I’m going to have to do an encore post ;) One thing I am thinking though is: valence has to do with general/overall positive and negative attitudes towards something – specific feelings that might cause fights (like jealousy, etc.) are a whole ball game of their own… and I honestly don’t know much about how alcohol fits into the picture (I mean, except for one or two life experiences ;) lol).. tell your senior-year-self that we will def get to the bottom of this! :)